HeyGen AI Templates: How They Work, Pricing and Alternatives
An independent guide to HeyGen's avatar video templates — what's included, what it costs — and an honest note on what Hold Frame can do instead.
A HeyGen AI template is a ready-made video project — scenes, layout, background, music and a placeholder AI avatar and script — that you open in HeyGen's editor and fill with your own avatar, script and branding. HeyGen lists 75+ video templates on every plan, grouped by use case such as marketing, training, social content and announcements. The free plan allows 3 videos a month up to 1 minute; paid plans start at $29 a month (Creator). Hold Frame does not make talking-avatar or lip-sync presenter videos; it offers a video restyle (keep your clip's motion, change the look) and free in-browser video tools. People also search for it as heygen templates, heygen templates free, heygen video templates, heygen pricing, heygen template.
Facts checked October 13, 2026 from the sources listed at the end. Hold Frame is not affiliated with HeyGen.
HeyGen Templates at a glance
| What it is | HeyGen is an AI video platform with AI avatars, voice cloning, translation and a Video Agent. |
|---|---|
| A template | A pre-built project (scenes, layout, music, placeholder avatar and script) you customize and render. |
| How many | 75+ video templates on all plans, per HeyGen's pricing page (third parties quote higher numbers). |
| Categories | Grouped by use case: marketing, training, social content and announcements (per HeyGen Academy). |
| Free plan | $0: 3 videos a month, up to 1 minute each (watermark and resolution details differ between sources). |
| Paid plans | Creator $29/month, Pro $49/month, Business $149/month + $20 per seat, Enterprise on request. |
| API | A template API exists for generating videos from templates programmatically. |
| Alternatives people compare | Synthesia (avatar videos), Canva and CapCut (template editors without AI presenters). |
Script prompts for HeyGen templates
HeyGen's editor has an AI script writer (type '/' in the script field). These prompts give it a clear length, structure and tone.
Write a 45-second product announcement script for a friendly presenter: hook in the first sentence, three benefits, one call to action, no jargon.
Rewrite this training paragraph as a 60-second explainer with four short scenes; give each scene one on-screen title of five words or fewer.
Turn these bullet points into a 30-second social video script in a casual tone, ending with a question for comments.
Translate this script into Spanish for a presenter video, keep the same length and replace idioms with natural local phrasing.
Pick by use case
Filter templates by marketing, training or social first; the layout matters more than the colors.
Write for the ear
Short sentences and one idea per scene sound natural from an avatar.
Swap branding once
Apply a brand kit (logo, fonts, colors) instead of editing every scene.
Save your own template
Turn a finished video into a template so the next one only needs a new script.
HeyGen templates vs what Hold Frame does
| HeyGen templates | Hold Frame | |
|---|---|---|
| Talking AI avatar / presenter | Yes | No — Hold Frame doesn't make avatar or lip-sync videos |
| Template library | 75+ templates | Scene templates for AI video restyles |
| Restyle your own clip, keep the motion | No | Yes — Seedance 2.5 edit, 5 s clip + reference image |
| Audio + cover image to video | Via editor | Free MP3 to MP4 tool in your browser |
| Price | Free (3 videos/month); paid from $29/month | $6.99 per video, 3 for $19.90 or 5 for $29.90 — one-time, no subscription; browser tools free |
Why people use HeyGen templates
- Fast: fill in a script and render
- AI avatars, voice cloning and 175+ languages on paid plans
- Templates for marketing, training and social
Limits to know
- Free plan limited to 3 one-minute videos a month
- Credit-based paid plans
- Avatar videos can look generic without a custom avatar
Do a similar edit on Hold Frame
Hold Frame is not an avatar video tool. What it can do: keep the motion of a clip you film and change the character or scene (ByteDance Seedance 2.5 edit), plus free in-browser tools such as MP3 to MP4, a video background remover and a slow-motion maker.
| Model we run | ByteDance Seedance 2.5 video edit (via Volcengine Ark) — not HeyGen. |
|---|---|
| What you upload | A clip (5 seconds are used) and one reference image for the new look. |
| Output | 720p MP4, about 5 s, no audio, no watermark. |
| Price | $6.99 per video, 3 for $19.90 or 5 for $29.90 — one-time, no subscription. Failed or declined videos are refunded. |
A real Seedance 2.5 edit made on Hold Frame (October 1, 2026). Left: source clip. Right: same motion, new look from one reference image.
FAQ
What is a HeyGen AI template?
A ready-made video project in HeyGen — scenes, layout, music and a placeholder avatar and script — that you customize with your own avatar, script and branding, then render.
Are HeyGen templates free?
Templates are included on every plan, including Free, which allows 3 videos a month up to 1 minute. Removing the watermark and longer videos need a paid plan (from $29 a month).
How many templates does HeyGen have?
HeyGen's pricing page lists 75+ video templates on all plans.
How do I use a HeyGen template?
Open Templates, pick one, click to open it in the editor, swap the avatar and scenes, edit the script (type '/' for the AI writer), then submit and choose a resolution.
Can Hold Frame make HeyGen-style avatar videos?
No. Hold Frame doesn't make talking avatars or lip-sync videos. It restyles your own clip (same motion, new look) and has free browser video tools.
What are alternatives to HeyGen templates?
Synthesia for avatar presenters; Canva or CapCut templates for edited social videos without an AI presenter.